Jeff Zander on Defining an Industry

For over 20 years you’ve got heard Dave Ramsey say Zander is the one firm he recommends for all your insurance coverage wants. And in case you’ve labored with Zander to get protection of any variety, you understand why! However perhaps you’ve got questioned concerning the man behind the large status.

Jeff Zander is an business innovator with greater than 40 years’ expertise serving to clients perceive insurance coverage. Zander Insurance coverage Group was based in Nashville practically 100 years in the past by Jeff’s great-grandfather, Herman Zander. In the present day, Jeff serves as CEO of the fourth-generation, family-and-employee-owned enterprise.

To study extra about his ardour for service and his imaginative and prescient of reaching extra households nationwide with one of the best insurance coverage available on the market, we requested Jeff just a few questions.

Zander Insurance coverage Group: A Household Custom

When did you begin working with the household enterprise?

I joined in 1986 after gaining expertise working for Northwestern Mutual and Progressive Insurance coverage Corp. My preliminary emphasis was on creating new advertising packages to deliver extra consciousness to the companies we provided.

However your work expanded fairly shortly from there?

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Sure. I at all times wished to deliver consciousness to the necessity for insurance coverage, and I used to be pushed by the need to search out one of the best worth for our shoppers. However then my focus expanded—not solely did I need to give shoppers nice worth, I additionally wished them to have a extra thorough buying expertise.

How did you ship that worth in your shoppers?

By providing them the broadest array of insurance coverage corporations to buy, whereas additionally offering distinctive service and steering.

From Property to Time period Life and Past

So, you introduced clients a menu that was each deep on information and extensive on selection. Which service was the unique focus of Zander Insurance coverage?

Our authentic focus was on residence and auto insurance coverage, together with enterprise and worker profit plans, however we had been primarily targeted on serving shoppers in center Tennessee. By our involvement with Dave Ramsey, we not solely expanded our product choices—to incorporate term life, incapacity, residence, auto, well being, worker advantages, enterprise insurance coverage and extra—we additionally expanded to grow to be a nationwide outfit to serve Dave’s ever-growing listenership and individuals in his monetary packages.

That would appear to cowl the entire spectrum of insurance coverage wants for positive! However you’re additionally identified in your revolutionary strategy to delivering a world-class buyer expertise for anybody purchasing for insurance policies. Which one are you proudest of?

Properly that brings me again to the imaginative and prescient we had of reaching and serving households nationwide. Our web site was the primary of its variety to permit clients a method to evaluate a number of merchandise with a number of corporations, which was important for that imaginative and prescient of service! And our website remains to be the one web site nationally that lets our shoppers evaluate such all kinds of non-public insurance coverage merchandise from the highest corporations in every space of safety.

A Historical past of Innovation With Zander Group Holdings

Consumer-friendly web sites are superior, however you didn’t cease there. Share concerning the authentic product that Zander delivered to {the marketplace} to fight identification theft.

That was one thing completely distinctive that we developed in 2007 with a whole lot of enter from Dave. Most of those so-called “ID theft safety” companies are simply glorified credit score monitoring—which you are able to do your self, at no cost. We wished a complete answer identification theft safety product, and that’s what we made. Our ID theft protection services are designed to offer inexpensive and complete ID theft restoration companies the place an precise individual can prevent the headache of hours of restoration work in case your identification is stolen.  

As new threats have arisen, we’ve launched safety options like private info monitoring and stolen funds safety to maintain up with and fight these dangers. And with baby ID theft turning into more and more prevalent, we set ourselves aside from the competitors by masking kids at no cost on our household plan.

Whilst we’ve added options and advantages to our plan, we’ve by no means as soon as raised the associated fee, which is why our product continues to be essentially the most cost-effective selection available on the market .

With Zander’s emphasis on customized service, it’s essential to have put a whole lot of effort into serving to clients get all of the solutions they should make one of the best insurance coverage decisions.

Our clients can communicate anytime to a group member who’s educated, certified and invested find them one of the best insurance coverage options. And since we all know that shopper suggestions is essential to staying in tune with the wants of right now’s client, the members of our senior administration group can be found anytime through the “Contact Us” web page on the Zander web site or by the hyperlink in each worker’s electronic mail signature.

We imagine within the trickle-down technique of dealing with questions or issues, which not solely ensures that our clients obtain immediate and applicable consideration but additionally units the precedent for buyer care with our group members. It is a huge step in being clear and really service oriented.

Dave trusts Zander for his personal insurance coverage wants, and people of his entire group. Find out why.

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