Jeff Zander on Defining an Industry – NewsRoomUS

For over 20 years you have heard Dave Ramsey say Zander is the one firm he recommends for your whole insurance coverage wants. And if you happen to’ve labored with Zander to get protection of any type, you recognize why! However perhaps you have questioned in regards to the man behind the enormous fame.

Jeff Zander is an trade innovator with greater than 40 years’ expertise serving to prospects perceive insurance coverage. Zander Insurance coverage Group was based in Nashville almost 100 years in the past by Jeff’s great-grandfather, Herman Zander. As we speak, Jeff serves as CEO of the fourth-generation, family-and-employee-owned enterprise.

To study extra about his ardour for service and his imaginative and prescient of reaching extra households nationwide with the perfect insurance coverage available on the market, we requested Jeff just a few questions.

Zander Insurance coverage Group: A Household Custom

When did you begin working with the household enterprise?

I joined in 1986 after gaining expertise working for Northwestern Mutual and Progressive Insurance coverage Corp. My preliminary emphasis was on creating new advertising and marketing packages to convey extra consciousness to the providers we provided.

However your work expanded fairly shortly from there?

 Do you have the right insurance coverage? You could be saving hundreds! Connect with an insurance pro today!

Sure. I all the time wished to convey consciousness to the necessity for insurance coverage, and I used to be pushed by the will to search out the perfect worth for our shoppers. However then my focus expanded—not solely did I wish to give shoppers nice worth, I additionally wished them to have a extra thorough purchasing expertise.

How did you ship that worth to your shoppers?

By providing them the broadest array of insurance coverage firms to buy, whereas additionally offering distinctive service and steering.

From Property to Time period Life and Past

So, you introduced prospects a menu that was each deep on data and broad on selection. Which service was the unique focus of Zander Insurance coverage?

Our authentic focus was on residence and auto insurance coverage, together with enterprise and worker profit plans, however we had been primarily centered on serving shoppers in center Tennessee. Via our involvement with Dave Ramsey, we not solely expanded our product choices—to incorporate term life, incapacity, residence, auto, well being, worker advantages, enterprise insurance coverage and extra—we additionally expanded to change into a nationwide outfit to serve Dave’s ever-growing listenership and contributors in his monetary packages.

That would appear to cowl the entire spectrum of insurance coverage wants for certain! However you’re additionally identified to your modern strategy to delivering a world-class buyer expertise for anybody looking for insurance policies. Which one are you proudest of?

Nicely that brings me again to the imaginative and prescient we had of reaching and serving households nationwide. Our web site was the primary of its type to permit prospects a option to evaluate a number of merchandise with a number of firms, which was important for that imaginative and prescient of service! And our website remains to be the one web site nationally that lets our shoppers evaluate such all kinds of non-public insurance coverage merchandise from the highest firms in every space of safety.

A Historical past of Innovation With Zander Group Holdings

Consumer-friendly web sites are superior, however you didn’t cease there. Share in regards to the authentic product that Zander delivered to {the marketplace} to fight identification theft.

That was one thing completely distinctive that we developed in 2007 with a number of enter from Dave. Most of those so-called “ID theft safety” providers are simply glorified credit score monitoring—which you are able to do your self, at no cost. We wished a complete resolution identification theft safety product, and that’s what we made. Our ID theft protection services are designed to supply reasonably priced and complete ID theft restoration providers the place an precise particular person can prevent the headache of hours of restoration work in case your identification is stolen.  

As new threats have arisen, we’ve got launched safety options like private data monitoring and stolen funds safety to maintain up with and fight these dangers. And with little one ID theft changing into more and more prevalent, we set ourselves aside from the competitors by masking youngsters at no cost on our household plan.

At the same time as we’ve got added options and advantages to our plan, we’ve got by no means as soon as raised the price, which is why our product continues to be essentially the most cost-effective selection available on the market .

With Zander’s emphasis on personalised service, you could have put a number of effort into serving to prospects get all of the solutions they should make the perfect insurance coverage selections.

Our prospects can converse anytime to a group member who’s educated, certified and invested find them the perfect insurance coverage options. And since we all know that shopper suggestions is essential to staying in tune with the wants of at the moment’s client, the members of our senior administration group can be found anytime through the “Contact Us” web page on the Zander web site or by means of the hyperlink in each worker’s e mail signature.

We imagine within the trickle-down methodology of dealing with questions or considerations, which not solely ensures that our prospects obtain immediate and acceptable consideration but additionally units the precedent for buyer care with our group members. It is a massive step in being clear and actually service oriented.

Dave trusts Zander for his personal insurance coverage wants, and people of his entire group. Find out why.

Leave a Comment